About the Author - Karthik Kashyap

5 Ways Technology Can Improve In-store Experience

Technology need not be a threat to retail stores. In fact, it can help them boost their customer experience and their business. Here are ways technology can improve in-store experience.

Karthik Kashyap
3 MIN READ

Digital Transformation
5 Ways Technology Can Improve Modern Healthcare

While industries across the world have adopted technological advancements to transform their business, healthcare is lagging behind. Here are a few ways technology can improve modern healthcare.

Karthik Kashyap
3 MIN READ

Digital Transformation
Enhance Patient Care and Healthcare Management with Health7

The healthcare industry faces several challenges primarily due to lack of actionable data and automated processes. With Health7, healthcare providers can deliver enhanced patient care.

Karthik Kashyap
3 MIN READ

Digital Transformation
7 Ways to Improve Your Display Advertising Performance

If you are an advertiser who is struggling to improve the performance of your display advertising, here are seven ways in which you can improve it.

Karthik Kashyap
4 MIN READ

Digital Marketing
6 Lead Generation Tips to Help You Acquire More Qualified Leads

Many organizations struggle to generate qualified leads who are more likely to convert. These expert tips will help you generate more qualified business leads.

Karthik Kashyap
7 MIN READ

Digital Marketing
5 Tips to Creating Brand Awareness Through Inbound Marketing

If you are an organization who is trying to create brand awareness among your customers, here are five powerful programmatic brand awareness techniques you should try.

Karthik Kashyap
6 MIN READ

Inbound Marketing
Inbound Vs Outbound Marketing: Is Inbound Marketing Better?

Traditional outbound marketing is losing its attractiveness in recent years – vs inbound marketing. Here is a detailed comparison of the two approaches.

Karthik Kashyap
5 MIN READ

Inbound Marketing
6 Key Benefits of Programmatic Advertising

Programmatic advertising has gained prominence in recent times due to the benefits it offers. Here are six benefits of programmatic advertising you should know.

Karthik Kashyap
5 MIN READ

Programmatic Advertising
A Marketer's Guide to People Based Marketing

Fragmented nature of user data stops many digital marketers from creating highly targeted ads. People-based marketing eliminates this challenge. So, what is people based marketing?

Karthik Kashyap
3 MIN READ

Digital Marketing
5 Tips to Increase Your Website’s Conversion Rate Instantly

While your company's website has great traffic, are you experiencing low conversion rates? Here are a few tips on how you can increase your website's conversion rates.

Karthik Kashyap
4 MIN READ

Digital Marketing
Multi-touch Attribution: What You Need to Know

Marketers are increasingly using multi-touch attribution to assign credit for conversions along the marketing funnel. What is multi-touch attribution? Is it better than last-touch attribution?

Karthik Kashyap
4 MIN READ

Digital Marketing
The Beginner’s Guide to Intent-Based Marketing

Intent-based marketing is a digital marketing tactic several digital marketers are using these days. If you are looking for creating targeted ads, this is a concept you should know.

Karthik Kashyap
3 MIN READ

Digital Marketing
How Growth7 Helps You Grow Your Organization's Revenue

In contrast to traditional marketing, Growth7 offers clear, actionable strategies for businesses to grow. Here is how Growth7 helps you grow your company's revenue.

Karthik Kashyap
2 MIN READ

Inbound Marketing
7 Steps to Implement Account-Based Marketing Plan

For ABM to be successful for an organization, there are certain prerequisites that need to be in place. Here are 7 steps to implement an account-based marketing plan.

Karthik Kashyap
3 MIN READ

Digital Marketing
What is Account Based Marketing - An overview

ABM is a marketing approach that is gaining attention from many B2B marketers. So, what is account based marketing and why is it popular? Learn more about it here.

Karthik Kashyap
3 MIN READ

Digital Marketing
5 Things to Check Before Hiring an Inbound Marketing Agency

If you are looking to take an inbound marketing approach, check these five things before hiring an inbound marketing agency for your organization.

Karthik Kashyap
3 MIN READ

Inbound Marketing