You may think that the benefits of migrating the cloud are only relevant for certain businesses and industries. But in reality, businesses in almost every industry have benefited from switching to the cloud and migrating their company applications. You can see what we mean in some of the examples below, proving that large and small companies benefit from the cloud.
The travel industry is now almost entirely based online. When customers head on a holiday, they regularly start with a keyword in a search engine such as ‘Barbados flights.’ By doing this, they typically reach a site such as Expedia. In the travel industry, it is important to ensure that customers find the results quickly, can make purchases easily and don’t run into unexpected delays. A site page that isn’t working or an error on a search is one of the most common reasons why companies lose customers. Expedia knew this and that’s why they worked to develop a fix and ensure that their applications worked effectively with no error. They were able to do this by utilizing development through the cloud.
Every industry needs to think about marketing and what is proving to be effective through promotion. This is particularly true in the food industry where a single image could impact sales. As such, it is crucial for a company like this to understand what has impacted customer sales. One of the ways to do this is to look at sales reports as well as spending to assess whether money can be cut back in certain areas. That’s exactly what Kellogg's was able to do using cloud applications. They found they could send sales reports out to different sectors of the company in minutes and ensure everyone was on the same page. This led to a more effective marketing campaign based on real-time sale reports.
Everything about entertainment is now in some part based online, and the best example of this would be video streaming. Netflix is quickly becoming more popular than blue-ray or any other type of media output. The reason for this is a catalog of media that worldwide customers can easily access in seconds. Netflix was able to provide this for their customer by operating on the cloud ensuring that everything was kept up-to-date and that new media could be easily added.
Siemens was able to build a healthcare data management system through the cloud that was secure, effective and is now used in multiple medical practices across the world. For them, the main issue was security. But with the software already available through the AWS cloud platform, they found it easy to guarantee protection for their medical company clients.
The news industry has quickly adapted to focus on online content with news websites, blogs, and apps. However, with so much data coming in and be released businesses find themselves focusing more time on maintenance rather than creation. This was the issue for Dow Jones, a financial news agency with a huge popularity in Asia. By migrating to the cloud, the business was able to make data management simple and focus more time on releasing products instead.
Finally, telecom these days doesn’t just mean phone, text or even email. It can include everything from online applications to live video. Vodafone wanted to create an app that could be used for a specific purpose and provide for demand from customers without investing more resources into development. They were able to do this by working on the cloud and created the app, releasing it to customers without the typical expense from a new resource.
It is pretty evident that the cloud offers enormous opportunities for innovation and disruption across various industries. The industries and enterprises given above form just a few of them who have already incorporated the technology and already reaping the benefits in various ways. It is just a matter of time before cloud computing becomes commonplace across industries.
Originally published , updated March 15 2018