Most enterprises are aware of the importance of user segmentation for creating ad campaigns that deliver the right message to the right people to achieve results. However, many struggle with creating effective user profiles and segments. Several ad campaigns often fail to make the desired impact due to ineffective audience segmentation.
Our solutions help you understand your audience better, create important, unique and valuable user profiles and segments and make use of them across all digital channels to boost the productivity of your ad campaigns.
Our consultants work with technologies and platforms that help bring user data from various sources at one place so that you can understand your audience better and create useful segments and relevant campaigns.
E-commerce is one of the industries where consumer segmentation plays an important role. Consumer segments can be identified based on people’s choices of products and spending patterns.
Travel, similar to e-commerce, provides a huge opportunity for creating campaigns for various user segmentation. A few segments can be based on travel frequency and geo-locations.
Gaming is another industry where user segmentations based on game progress, device type and time per session can be used to create offerings such as “achievements unlocked”.
Our technology-based solutions enable you to offer on-the-spot offers, coupons and reward points to your customers, inspiring them to shop more.
Having identified newer consumer segments, you can use them across digital channels to create personalized ad campaigns to your important segments to improve effectiveness of your marketing efforts.